The International Agricultural Exhibition AGRA: trade arena for agribusiness in Southeastern Europe

The exhibition covers all aspects and sectors of agriculture: science, practical work, technologies, equipment, products, innovations, and services. It presents the best achievements of science and business and the most useful for farmers and professionals.

It attracts leading manufacturers and traders presenting their products and services to more than 40,000 visitors and is of interest for all professionals in this sector with the global scale innovations. The exhibition is farmers’ first choice source of information about products and services, a marketplace for machinery and equipment and a place to share ideas and experiences.

AGRA is organized under the auspices of the Ministry of Agriculture, Food and Forestry.

Co-organizer is AGROTECH , the Association of Manufacturers and Importers of Agricultural Equipment and Technologies in Bulgaria.

AGRA 2025 key figures

• Exhibitors: 530 from 15 countries
• Surface area: more than 35,000 square meters including 5 pavilions and all adjacent outdoor areas
• Visitors: more than 52,000 local and international visitors
• Media coverage: 480 publications in various media

  
Development portal

The 32th edition of “Agra” focuses on the development of the sector and with its international prestige it will contribute to:

• finding new customers, partners and markets
• offering modern machinery, materials, services, varieties and breeds

AGRA 2026 will focus on precision agriculture!

Special attention will be paid to modern technologies in agriculture and everything new and innovative about them.

Automation and digitalization of the sector are the new trends that AGRA 2026 will focus on.

Innovations portal

“Agra” has established itself as a prestigious forum for presenting innovations and this trend continues. The participants showed the latest generation of technologies and equipment for different types of farms, economical inventory, improved varieties and breeds.

Awareness portal

The accompanying program includes events with a wide thematic scope, which create a network for up-to-date information on business models, financing, long-term trends.

Major exhibition categories

• lant growing, machines and equipment for plant growing
• Seeds, seedlings, plant protection chemicals
• Livestock breeding, machinery, installations, equipment for livestock breeding
• Veterinary medicine
• Research and development
• Packing and packaging equipment
• Services
• Specialized media

Connection

 AGRA is part of the only forum on the Balkans for agriculture, wine, food and equipment together with the prestigious exhibitions VINARIA for vine growing and wine producing, FOODTECH for the food industry and TASTES FROM ITALY. Holding them at the same time creates better conditions for the presentation of companies from different industries that share common marketing interests. Every year, approximately 700 companies from 30 countries take part in the forum.
It is a unique business and advertising platform, which attracts more and more professional visitors whose number has increased by 60% in 2020.

Innovations competition       

The competition is an opportunity to present and advertise new technologies and products to professional visitors and the media. It distinguishes the most advanced developments in the field of agriculture, which are presented for the first time at AGRA. The panel is composed of renowned experts and scientists, which makes the awards reputable and prestigious. Participation is free of charge.

Competition categories

• Machines and inventory for plant growing;
• Plant-growing technologies;
• Machines and installations for livestock breeding;
• Livestock technologies;
• Varieties of seeds and seedlings;
• Fertilizers and chemicals for agriculture;
• Research and development;
• Livestock breeding

Design Competition

Categories:

• Expositions;
• Packaging, labels, advertising materials

    
The awards are given to architects, graphic designers and the companies they worked for.
Partner: National Association for Design and Advertising

Benefits

• Presence at the largest agribusiness event in Southeast Europe
• Contacts with motivated visitors: entrepreneurs, managers and professionals
• An opportunity to combine various marketing and advertising tools
• Attractive solutions for product presentation in a booth or online
• Special bonuses and facilities for exhibitors

Visitor profile

• 83% agriculture professionals
• 59% entrepreneurs and managers

Exhibition attendance ratings:

• 77% of the exhibitors have been visited by foreign professionals
• number of visitors – 64% give a very good and good estimate
• interested visitors – 43% give a very good and good estimate

Communications
International Fair Plovdiv has developed a dynamic model for attracting target groups of visitors through:

• advertising in electronic, printed and online media
• partnership with national and specialized media
• digital marketing on social networks and via email
• presenting exhibitors in its own channels on the Internet and Facebook

Held - from 17 to 21 February 2026
•    working time for exhibitors: 08.00-19.00 h
•    open for visitors: 09.00-18.00 h
 Applications for participation – till 15 December 2025
 
Installation – 15 calendar days before the opening
•    working time: 08.00-17.00 h
•    two days before the opening: 08.00-21.00 h
 
Dismantling– 7 calendar days after the closing
•     working time: 08.00-17.00 h
 
Inclusion in the online catalog – the online catalogue is updated on a weekly basis until the opening of the event.

International Fair Plovdiv rents covered and/or open exhibition area – stand/bungalow  with standard construction or non-standard custom-made stands.
 

To hire a stand/bungalow it is necessary to fill in "Entry Forms" - Form 3
 

 The rent of a stand/bungalow includes also:
•    general security, common electricity and water costs, cleaning of common areas, use of infrastructure, waste disposal;
•    a certain number of entrance cards for exhibitors and cars;
•    inclusion in the catalog and information system (company address, telephone number, fax number, email, Internet address, up to 2 branches and up to 50 characters text information), publishing in the exhibitors' online catalog and weekly updating of the information in the catalog.

The rental price does not include water connection and water consumption, which are ordered and paid for in addition.

Additional information: in Section Services, Rent for Stands and Bungalows

Discounts on indoor rental area (only one of all at Your choice)

• From the rental price for declared net covered exhibition area:
  21-50m2 - 5 %
  over 50m2 - 10 %
• For consecutive participation in the International Exhibition AGRA
  For 5 or more consecutive years (2020–2016) etc. – 10% of the rent for the area
  For the second participation in 2025 – 5 % on the indoor exhibition area rental within the size of the coinciding exhibition area

Upon 100 % payment of the ordered services by 15.12.2025 – 5 % discount of the paid amount

The services cover the activities related to the preparation, holding and termination of the participation.

For additional information – see the “Services/Exhibition Services” Section

The exhibitors are entitled to admission cards corresponding to the ordered exhibition area:

•    up to 20 m2 – 5 admission cards
•    up to 50 m2 – 10 admission cards
•    up to 100 m2 – 15 admission cards
•    up to 200 m2 – 20 admission cards
•    up to 500 m2 – 25 admission cards
•    over 500 m2 – 30 admission cards

Exhibitors shall receive 4 (four) car passes, if the exhibition area rented is up to 50 m2 and 7 (seven) car passes, if the exhibition area is over 50 m2.

Exhibitors could obtain additional admission cards against payment.
 

The admission card is personal  and non-transferable.

Companies exhibiting at AGRA 2026 have the opportunity to increase the efficiency of their participation by requesting sponsorship and advertising packages.
Thus, their brands and products will be better presented to all professional visitors and to the participants in the other exhibitions held in the same time at International Fair Plovdiv: VINARIA (vine-growing and wine-making), FOODTECH (food industry), and TASTES FROM ITALY (quality Italian food and wine).
 
We offer SPONSORSHIP PACKAGKES with different combinations of forms of advertising:

•    in the events accompanying AGRA 2026, including the press conference before the opening of the business forum;
•    on billboards within the fairgrounds;
•    on a LED screen located at the most advantageous spot;
•    in the printed catalog of exhibitors;
•    on the Fair’s website and the online catalog of exhibitors;
•    distribution of presentation materials

Benefits
•    Direct: presence with different target groups such as company owners, higher and middle-ranked decision makers, sector professionals, end users
•    For the image: partnership with the largest agribusiness economic event in southeastern Europe organized under the auspices of the Ministry of Agriculture, Food and Forestry
•    Additional: through wide media coverage of AGRA

Opening hours

09.00–18.00

Prices

Regular tickets: 7,60€  (14,86лв)

Tickets for retired, disabled people and students: 4€ (7,82лв)

Information about exhibitors

Visitors can see in advance which companies are participating by using the online catalog at fairinfo.fair.bg.

During the exhibition, the online catalog is also accessible from information terminals, information points and at the Service and Information Center in Pavilion 7.

Parking lots

• Along the Maritza Blvd, to the south of the fairground, along the Maritza River

Price: €4.60, (BGN9.00) per day

• 24-hour parking for cars: open area behind Hall 6, Entrance D: €10.20 (BGN19.95)
• Price for the entire duration of the fair: €51 (BGN99.75)
• 1-day parking for cars: open area behind Hall 6, Entrance D) €4.60, (BGN9.00)
• Price for the entire duration of the fair: €25.50 (BGN49.88)

How to get to Plovdiv and the Fair:

- by airplane: http://www.sofia-airport.bg/

- by train:  http://www.bdz.bg/bg/

- by bus from Sofia: http://www.centralnaavtogara.bg/#b

- by car: http://www.bgmaps.com/

Accommodation

Plovdiv is among the best developed travel centers in Bulgaria. It offers multiple accommodations with all amenities. One of the most elegant hotels is the four-star "Saint Petersburg", which also has conference rooms. For information and contacts: www.sphotel.net

Benefits

• Introduction to the latest generation of innovations in agribusiness
• See scientific developments for rapid implementation in farms with your own eyes
• Information about financial tools in agriculture
• Hobby farming news and products at preferential prices
• Free access for professionals upon online registration

Reasons to visit

• guidance on new trends in the industry – 75%
• study of offers – 46%
• competition study – 27%
• supply of goods directly from manufacturers – 25%
• creating business contacts – 23%

Exhibitors' profile

• Companies offering technology and equipment for agriculture
• Companies offering technology and equipment for livestock breeding
• Companies offering services to farmers
• Scientific institutes within the Agricultural Academy