The International Exhibition of Vine-growing and Wine producing VINARIA is the most prestigious platform for the wine industry in Southeast Europe. It showcases a rich selection of drinks: from authentic local products to global brands, from well-established traditional tastes to new tastes and modern flavors in the wine and spirit catalogs. VINARIA combines product diversity with its technological nature and production format presented through ancient and modern technologies, modern equipment and materials. The exhibition is a reference point for the future of the wine industry with the innovations it presents in the field of grape varieties, processing methods and equipment, and quality control systems.

This is the reason why VINARIA attracts specialists, wine journalists, key traders and connoisseurs.

The 32th edition of VINARIA is again organized under the auspices of the Ministry of Agriculture, Food and Forestry with the cooperation of the National Vine and Wine Chamber (NVWC) and in partnership with the Agricultural Academy.

VINARIA 2024 key figures

•     Exhibitors: 130 companies from 9 countries
•     Visitors: more than 53,000 local and international visitors
•     Growth in terms of exhibition area: 7%
•     Media coverage: 500 publications in various media

Industrial innovations

The technological zone of VINARIA is a dedicated space for innovations in all segments of the viticulture and wine industry. It is a kind of large-scale panorama of innovations in the industry: from new grape varieties and techniques for creating vineyards to equipment for processing raw materials and storing the finished product.

City of Wine and Delicacies
It is the most important stage for premieres of new collections of wines, spirits, foods and delicacies for professionals and consumers in Bulgaria. The spacious exhibition area and its attractive vision create opportunities to organize outstanding tastings, product presentations, master classes and other events.

Unique ambiance. City of Wine
The vision recreates the style and spirit of Bulgarian Renaissance houses and streets to provide a different meeting environment between manufacturers, traders, specialists and consumers.

VINARIA focuses on the idea of creating a network for partner interaction and a marketing platform for communication with consumers and customers in a unique environment. The representatives of the wine industry and their counterparts communicate in a unique ambiance where the magic of wine and the secrets of its production are revealed. This facilitates contacts, removes communication barriers and creates business connections that are essential for business for dozens of specialists and connoisseurs from Bulgaria and Europe.

Major exhibition categories

•     Wine and spirits
•     Machines, technologies, materials and services for winemaking
•     Seedlings, technologies, equipment, services and materials for viticulture
•     Packaging and labels
•     Wine tourism
•     Specialized media
•     Specialized software
•     Trade in wine and spirits

Connection
VINARIA is part of the only forum on the Balkans for agriculture, wine, food and equipment together with the prestigious exhibitions AGRA for agriculture, FOODTECH for the food industry and TASTES FROM ITALY. It showcases the latest generation of technologies, equipment, products and services throughout the supply chain from the field to the table. It offers an efficient platform for business and advertising as it attracts thousands of professional visitors. Every year, approximately 700 companies from more than 30 countries take part in the forum.

Competitions

International Innovations Competition
It distinguishes new technologies, machines and materials presented for the first time in order to promote and advertise them.

International Competition "Consumers' Choice"
The ranking is made on the basis of the ratings of visitors, who have tasted products in the city of Wine and Delicacies.

International Competition "New Product on the Bulgarian Market"
It distinguishes products from the exhibitions VINARIA, FOODTECH and TASTES FROM ITALY. The goal is to support the market debut of high-quality food and drinks supplied by Bulgarian and international companies. The panel that determines the winners comprises experts and representatives of international chains of stores.
Partner: University of Food Technologies of Plovdiv

National Design Competition
Categories:

• Expositions;
• Packaging, labels, advertising materials

The awards are given to architects, graphic designers and the companies they worked for.

Partner: National Association for Design and Advertising

Benefits

• Numerous face-to-face meetings with thousands of motivated people
• Latest information on demand and supply, on consumers and competition, on innovations in the industry
• Choosing the right and appropriate place to present within the dedicated zones
• Possibility to win prestigious awards in renowned competitions

Specific goals:

• Technology companies: you can find your clients among the participating renowned and new wine cellars
• Wine makers: you can increase your sales among the traders and visitors or buy equipment and supplies
• Distributors: you can see the new vintages of wines and make your choice from the collections of local and international producers

Visitors' profile

• 84% are professionals with business motivation
• 42% are involved in making commercial decisions

Communications
International Fair Plovdiv has developed a dynamic model for attracting target groups of visitors through:

• advertising in electronic, printed and online media
• partnership with national and specialized media
• digital marketing on social networks and via email
• presenting exhibitors in its own channels on the Internet and Facebook

• Held- from 18 to 22 February 2025
  •    working time for exhibitors: 08.00-19.00 h
  •    open for visitors: 09.00-18.00 h
   
   Applications for participation– till 15 December 2024
   
  Installation– 15 calendar days before the opening
  •    working time: 08.00-17.00 h
  •    two days before the opening: 08.00-21.00 h
   
  Dismantling– 7 calendar days after the closing
  •    working time: 08.00-17.00 h
   
  Inclusion in the online catalog – the online catalogue is updated on a weekly basis until the opening of the event.

International Fair Plovdiv rents covered and/or open exhibition area – stand/bungalow  with standard construction or non-standard custom-made stands.
 
To hire a stand/bungalow it is necessary to fill in Form 3

The rent of a stand/bungalow includes also:
•    general security, common electricity and water costs, cleaning of common areas, use of infrastructure, waste disposal;
•    a certain number of entrance cards for exhibitors and cars;
•    inclusion in the catalog and information system (company address, telephone number, fax number, email, Internet address, up to 2 branches and up to 50 characters text information), publishing in the exhibitors' online catalog and weekly updating of the information in the catalog.

The rental price does not include water connection and water consumption, which are ordered and paid for in addition.

Additional information: in Section “Services, Rent for Stands and Bungalows”

Discounts on indoor rental area (only one of all at Your choice)
•    From the rental price for declared net covered exhibition area:
        21-50m2 - 5 %
       over 50m2 - 10 %
•    For consecutive participation in the International Exhibition AGRA
       For 5 or more consecutive years (2024–2018) etc. – 10% of the rent for the area
•    For the second participation in 2025 – 5 % on the indoor exhibition area rental within the size of the coinciding exhibition area

Upon 100 % payment of the ordered services by 15.12.2024 – 5 % discount of the paid amount

The services cover the activities related to the preparation, holding and termination of the participation.

For additional information – see the “Services/Exhibition Services” Section

The exhibitors are entitled to admission cards corresponding to the ordered exhibition area:
Indoor and outdoor exhibition area

•    up to 20 m2 – 5 admission cards
•    up to 50 m2 – 10 admission cards
•    up to 100 m2 – 15 admission cards
•    up to 200 m2 – 20 admission cards
•    up to 500 m2 – 25 admission cards
•    over 500 m2 – 30 admission cards

Exhibitors shall receive 4 (four) car passes, if the exhibition area rented is up to 50 m2 and 7 (seven) car passes, if the exhibition area is over 50 m2.

Exhibitors could obtain  additional admission cards against payment.

The admission card is personal  and non-transferable.

Opening hours

09.00–18.00

Prices

Regular tickets: BGN 15

Tickets for retired, disabled people and students: BGN 8

Information about exhibitors

Visitors can see in advance which companies are participating by using the online catalog at  fairinfo.fair.bg.

During the exhibition, the online catalog is also accessible from information terminals, information points and at the Service and Information Center in Pavilion 7.

Parking lots

• Next to Pavilion 10
• Along the Maritza Blvd, to the south of the fairground, along the Maritza River
• Multi-storey parking lot: access from Bulgaria Blvd
  Price: BGN 9.00/day
• Possibility for overnight parking for passenger cars: outdoor area behind Pavilion 6, D entrance
  Price for the whole duration of the exhibition: BGN 100.00
• Possibility for daytime parking for passenger cars: outdoor area behind Pavilion 6, D entrance
  Price for the whole duration of the exhibition: BGN 50.00
  Pass sale: Pavilion 9, ground floor

How to get to Plovdiv and the Fair:

-  by airplane - http://www.sofia-airport.bg/

-  by train - http://www.bdz.bg/bg/

-  by bus from Sofia - http://www.centralnaavtogara.bg/#b

-  by car - http://www.bgmaps.com/

Accommodation

Plovdiv is among the best developed travel centers in Bulgaria. It offers multiple accommodations with all amenities. One of the most elegant hotels is the four-star "Saint Petersburg", which also has conference rooms. For information and contacts: www.sphotel.net

Who is the exhibition useful for?

• For owners and managers of: wine cellars, retail outlets such as specialized and online stores, supermarkets, wholesalers of wines and spirits, restaurants, clubs, bars, discos, and hotels
• For professionals: oenologists, technologists and tasters, journalists from specialized media, event organizers

Benefits

• Introduction to the new wine list of Bulgaria and the world
• Tastings of top-notch drinks from various regions
• Research on market trends and consumer attitudes
• Information on technological and product innovations
• Participation to presentations, tastings and master classes

Exhibitors' profile

• Companies offering technology and equipment for viticulture
• Companies offering technology and equipment for the wine industry
• Manufacturers and distributors of wines and spirits
• Manufacturers and retailers of packaging and accessories